Yeah that's all pretty standard over the decades, it's only more recent that they've been able to develop the more data driven targeted tactics.
Another one is as you mentioned pricing.
First there was the tactic of ending all prices with 99 cents, but people get used to that and just start to round up subconsciously so they learned to start doing % based sales or loss leaders (items sold deliberately at or below cost just to bring people in) then there is the practice of pricing luxury/premium items at flat dollar or even hundred dollar amounts because "you're such a baller you don't care about single dollar amounts and definitely don't care about coinage"
Yeah that's all pretty standard over the decades, it's only more recent that they've been able to develop the more data driven targeted tactics.
Another one is as you mentioned pricing.
First there was the tactic of ending all prices with 99 cents, but people get used to that and just start to round up subconsciously so they learned to start doing % based sales or loss leaders (items sold deliberately at or below cost just to bring people in) then there is the practice of pricing luxury/premium items at flat dollar or even hundred dollar amounts because "you're such a baller you don't care about single dollar amounts and definitely don't care about coinage"
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