Now it is about new demographic groups. A survey by the nssf shows that the proportion of recreational shooters who are female has increased from 19% to 25% between 2006 and 2019. By now 28% of gun owners are Hispanic, 25% are black and 19% are Asian. Gun clubs are springing up for every niche. The Pink Pistols, for example, a shooting and social group for sexual minorities, has 48 chapters across America. Its motto: “Pick on someone your own calibre”.

https://archive.md/2021.11.25-162958/https://www.economist.com/business/2021/11/27/american-bullet-manufacturers-race-to-relieve-a-pandemic-triggered-ammo-shortage