https://www.politico.com/news/2021/12/06/hispanic-voters-latinx-term-523776

As left wing governments and corporations seek to reach out to Latin Americans in a more gender-neutral way, they’ve increasingly begun using the word Latinx, a term that first began to get serious use among United States academics and activists following the 2016 election of Donald Trump, but according to a new multinational poll of Latin American people, Latinx has unintentionally became one of the most homophobic slurs in Spanish and Portuguese. The incessant use of Latinx in advertising and government documents has only made the word more popular as a slur in only a few years. No Latin Americans polled referred to themselves as Latinx, the vast majority called themselves Hispanic or Latino even among the LGBT. What's most shocking is Latinx ranked first on the list of most offensive words according to Latin American people, most respondents said they wouldn't support a politician or organization that uses the term however there's monetary incentives for businesses and politicians to use Latinx, many Latin American governments are trying to phase out the use of gendered language and are offering tax deductions for the use of Latinx.