Several Liberal MPs share advertisements on Facebook lobbying against changing the date after Woolworths’ decision to pull national merchandise

Conservative politicians are dominating Facebook advertising about changing the date of Australia Day, analysis shows.

After Woolworths announced last week that it would no longer stock Australia Day merchandise due to declining demand, the opposition leader, Peter Dutton, condemned the move as an “outrage” born from the retailer’s “woke agenda” and said most Australians likely thought the same.

Now several conservative politicians are paying for advertisements on social media platforms lobbying against changing the date.