Do you know the first grift I ever built when I first came here from Canada? It was a book... Maps of Meaning... It was quite spectacular. Spared no expense. There was a dragon of chaos and a voluntary ascension of the Buddha and a hero's journey... and a walled garden.... It was all wank, word salad of course, but people would say they could see the wisdom. "Oh, Dr Peterson is smart, mummy, isn't he smart?... Philosophy and history and self-help.... But this place..... I wanted to show them something they could see... and touch... Not just devoid of fruits and vegetables.