A media company doesn’t want one of their biggest groups to be out of their control.

Reddit's created a market for these little social media brush fires. We've seen it since /r/thefappening. You create a community that some wealthy financial interest finds problematic and you get paid to put the fire out. Then another fire breaks out and... oh, its getting seriously out of control. Someone should pay us to put that one out, too. And then another. And another.

The Reddit Admins are Crassus's firefighter brigade. Getting paid to manage disasters that their boss's sloppy building helped create. They don't care what kind of fire they start, so long as they can monetize selling out the subreddit to some special interest invested in shaping the discourse. It can be /r/The_Donald or /r/antiwork, and its all the same.