We once read a book called "Feed" in high school - a ham fisted anti-capitalist book. Wherein citizens are 100% connected to an internet like service that only exists to sell them products. 90% of the class couldnt get it. Even when the teacher sat down and explained the entire plot of the book they still couldnt wrap their head around it.
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As part of my job, I've done research into online reading habits. You wouldn't believe how little it takes for people to give up on reading even a sentence or two. Something like 60% of users abandon web pages without scrolling down to view the rest of the page, because the fact that there is enough text to warrant scrolling is enough to turn people off of the content.
Even outside of web content, I regularly catch my peers not reading the emails I send them. Even a few simple sentences with direct questions are often skipped so it takes several messages for me to extract the right info from them.
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Guy I replaced once asked me to proofread an email for him and I practically had to rewrite the entire thing, then he did it again and I gave up. I was like man they're gonna wonder why any e-mail you send on my day off is incomprehensible.