I think he’s talking about the old school gore videos distributed by war criminals in the battlefield (ISIS, al Qaedad, Chechen and Yugoslav wars, etc.). I’ve read descriptions of some of those videos, and while horrific and obviously sadistic, it seemed the people back then were leaning on intimidation through rage.

Nowadays the IDF is smiling and dancing while they rummage through people’s houses and blowing them up and fantasizing about massacring families before actually doing it. It’s not just them either, but also the drug cartels in Latin America. Social media has been a round for a long time, but I think the reachability and ease of short term content like TikTok breeds a mentality of shock and awe outside of consumer marketing and viral memes.

If you watch videos posted by Palestinian fighters, while they praise and thank God and are excited to hit a target, they’re not out here dancing and goofing off on top of Israeli corpses. They’ll display the dead bodies or captured equipment after the fighting if necessary to prove their operation was successful, but they don’t seem happy at all to be in this situation