"Well, remember you're not spending $200 for just an album. You're spending $200 for a revolutionary device that allows you to listen to music in a completely new way through stem separation, and that allows you to mix and make music on the go. You're also spending that $200 to become a part of a community that wants to change technology and music for the better. On top of that you’re getting Donda 2, which has enormous value. So I think that's a really important thing to stress. If I could put out one thing from this story today, that I want to make clear, is that you're getting something revolutionary. You're getting a first generation technology product that has the best reviews for a first generation technology product than anything we've seen in a decade, maybe since the original iPhone."