The 80s were also a time when brands were transitioning from being a company that sold a specific thing to broad conglomerates that encompassed vast ownership over multiple sectors of industry. Brands started cementing themselves as lifestyles, or identities, rather than places that make and sell a thing. That's always been the crux of cyberpunk to me, the exploration of the idea that large corporations exist that aren't anything in particular, they're all encompassing powers that govern society and shape everything into commercialism. Like the Tyrell Corporation makes replicants, but what they really make is the contours of social life. Weyland-Yutani makes spaceships and mining equipment sure, but they also have broad control over how labor is performed and seem to have command over paramilitary units.
So you're right, it doesn't hit as hard as it did back then because we've been living in that reality for decades. There's nothing to explore or a warning to make, the moment's already here.
There's also definitely something to be said about the genre's fear of white western society losing aspects of itself and absorbing Japanese/Chinese/Korean/etc culture.
I also think it should be noted that, unlike most genres, cyberpunk has not had any major revolutions or massive changes to its design. The only story that I've seen challenge the structure of cyberpunk is Mr. Robot, and only by changing the setting to the real world. Since cyberpunk was a product of the 80s, this means that modern cyberpunk stories tend to feel a bit reprocessed and bland. It's a zombie genre, far from dead but certainly not alive.
The 80s were also a time when brands were transitioning from being a company that sold a specific thing to broad conglomerates that encompassed vast ownership over multiple sectors of industry. Brands started cementing themselves as lifestyles, or identities, rather than places that make and sell a thing. That's always been the crux of cyberpunk to me, the exploration of the idea that large corporations exist that aren't anything in particular, they're all encompassing powers that govern society and shape everything into commercialism. Like the Tyrell Corporation makes replicants, but what they really make is the contours of social life. Weyland-Yutani makes spaceships and mining equipment sure, but they also have broad control over how labor is performed and seem to have command over paramilitary units.
So you're right, it doesn't hit as hard as it did back then because we've been living in that reality for decades. There's nothing to explore or a warning to make, the moment's already here.
There's also definitely something to be said about the genre's fear of white western society losing aspects of itself and absorbing Japanese/Chinese/Korean/etc culture.
I also think it should be noted that, unlike most genres, cyberpunk has not had any major revolutions or massive changes to its design. The only story that I've seen challenge the structure of cyberpunk is Mr. Robot, and only by changing the setting to the real world. Since cyberpunk was a product of the 80s, this means that modern cyberpunk stories tend to feel a bit reprocessed and bland. It's a zombie genre, far from dead but certainly not alive.