This week, Coca-Cola, one of the world’s biggest plastic polluters, teamed up with TV’s favorite scientist for a campaign to create a “world without waste,” a joke of a corporate greenwashing campaign.
In a video innocuously titled “The Coca-Cola Company and Bill Nye Demystify Recycling,” an animated version of Nye—with a head made out of a plastic bottle and his signature bow tie fashioned from a Coke label—walks viewers through the ways “the good people at the Coca-Cola company are dedicating themselves to addressing our global plastic waste problem.”
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:capitalist-woke:
Yep, that's the problem because plastic waste is the majority of what most people generates. It's actually pretty insidious because capitalists have been systematically abandoning metals as material for everyday packaging and products, and now that we're clogged with plastics they're trying to make it about individual responsibility.