This week, Coca-Cola, one of the world’s biggest plastic polluters, teamed up with TV’s favorite scientist for a campaign to create a “world without waste,” a joke of a corporate greenwashing campaign.

In a video innocuously titled “The Coca-Cola Company and Bill Nye Demystify Recycling,” an animated version of Nye—with a head made out of a plastic bottle and his signature bow tie fashioned from a Coke label—walks viewers through the ways “the good people at the Coca-Cola company are dedicating themselves to addressing our global plastic waste problem.”

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