Lol. They named it after the magical ribbon that was used to deceive and bind the Fenris wolf, an incident during which Tyr famously lost an arm.

Buy our product! It's sure to ensnare your money and deceive you as to it's actual value!

I fucking love people who don't understand mythology and end up telling on themselves.

Also I lover that Gizmodo wrote an entire article about these asswaffles just so we could all collectively enjoy shitting on their terrible idea.

If I understood the math behind any of this it would be funny to get an arts grant and make a crypto currency that depreciates in value every time it's traded and ultimately deletes itself, with mock-NFTs based on popular crypto nerds and some kind of pokemon battle system.

EDIT: I often see one of the ingredients in Gleipnir being the "Sinews" of a bear, something which is supposedly an impossible or non-existent thing. I'm told this is a bad translation and it should actually read something like "The good-sense of a bear", bears apparently being thought of as hasty and temperamental at the time.