The left has a PR problem. No one wants us to be right, and having political views to the left of Hitler is a good way to be alienated by mainstream society. I'm not saying "sigh, we gotta get more racist." or saying "Look, I AM racist, but..." but what I am referring to is stealing right wing arguments and talking points, then using it in our favor. We already (kinda) defused based, and it was a little funny seeing some nazis claim that's cultural appropriation (never mind that Lil' B, a black guy, came up with the term first).
It sounds semi-promising to use demagoguery ourselves, but if this is a no go: I'd rather just learn that right now.
take a look at this before you consider any further thought about this
https://en.wikipedia.org/wiki/D%C3%A9tournement
https://en.wikipedia.org/wiki/Culture_jamming
https://en.wikipedia.org/wiki/Recuperation_(politics)
there's a lot to consider when attempting to judo some culture war significations into a new role or meme
it's not impossible to do this fairly well, but you have to make certain the subversion reads clearly to at least a large percentage of people, otherwise you end up with memes that are easily re-coopted or in a superposition of meaning based on the observer