What harm is done by people who would not purchase vegetarian seeing packaging and thinking it's literally a vegetable burger instead of a vegetarian burger? What is the likelihood that someone completely unaware that "veggie X" is in common parlance would purchase a veggie burger based on this confusion? I don't think a person who is a "reasonable consumer" in any meaningful sense would be put in the position of making an erroneous purchase based on this, so I don't see why literally every vegetarian product would need to change to accommodate them.
This is a legal case, the question they have to decide is whether consumers are being misled to the point of making erroneous purchases, and potentially have suffered personal or financial harm. The question isn't about whether in some abstract sense this harms the public's trust in food labeling.
What harm is done by people who would not purchase vegetarian seeing packaging and thinking it's literally a vegetable burger instead of a vegetarian burger? What is the likelihood that someone completely unaware that "veggie X" is in common parlance would purchase a veggie burger based on this confusion? I don't think a person who is a "reasonable consumer" in any meaningful sense would be put in the position of making an erroneous purchase based on this, so I don't see why literally every vegetarian product would need to change to accommodate them.
This is a legal case, the question they have to decide is whether consumers are being misled to the point of making erroneous purchases, and potentially have suffered personal or financial harm. The question isn't about whether in some abstract sense this harms the public's trust in food labeling.