BREAKING - Twitter has been sold to Elon Musk and will go private after agreeing to a deal worth $44 billion. pic.twitter.com/vEkGwXTDmt— Disclose.tv (@disclosetv) April 25, 2022
A few platforms already demonstrated that you can't just get influencers to move platforms and expect their audiences to follow. Facebook failed at streaming despite paying hundreds of streamers to use it exclusively and there have been others. I imagine the same issue will occur with twitter.
Things have to start at the grassroots early-adopter level, and then there is a weird chasm between the enthusiasts and the middle people called " the chasm " in marketing. It is the point of make-or-break for most projects, either you find a way to cross it or you don't and eventually fall to obscurity when you excited enthusiasts and early-adopters move onto something else promising.
This is definitely true, but I think things work a bit differently in political / activism circles compared to general media and entertainment. Entertainers are drawn to the biggest platforms like moths to a flame, and their followers tend to be hogs who don't care whether their slop is coming from Mr. Beast or The King of Random. Even for entertainers with cult followings like PewDiePie, their cult accounts for a minuscule fraction of their total audience.
On the other hand, in left politics, thought leaders and genuine evangelists are quite scarce, and are generally confined to the fringes to begin with. YouTube is never going to promote Breht Oshea as replacement for Vaush, for instance. These people have relatively small audiences, but they are very loyal, ideologically committed, and (I'm willing to bet) much more willing to make the jump along with them.
It doesn't have to be an exclusive thing either (unless they get banned). Realistically, anybody in left media should be syndicating their posts across Twitter and Mastodon.
A few platforms already demonstrated that you can't just get influencers to move platforms and expect their audiences to follow. Facebook failed at streaming despite paying hundreds of streamers to use it exclusively and there have been others. I imagine the same issue will occur with twitter.
Things have to start at the grassroots early-adopter level, and then there is a weird chasm between the enthusiasts and the middle people called " the chasm " in marketing. It is the point of make-or-break for most projects, either you find a way to cross it or you don't and eventually fall to obscurity when you excited enthusiasts and early-adopters move onto something else promising.
This is definitely true, but I think things work a bit differently in political / activism circles compared to general media and entertainment. Entertainers are drawn to the biggest platforms like moths to a flame, and their followers tend to be hogs who don't care whether their slop is coming from Mr. Beast or The King of Random. Even for entertainers with cult followings like PewDiePie, their cult accounts for a minuscule fraction of their total audience.
On the other hand, in left politics, thought leaders and genuine evangelists are quite scarce, and are generally confined to the fringes to begin with. YouTube is never going to promote Breht Oshea as replacement for Vaush, for instance. These people have relatively small audiences, but they are very loyal, ideologically committed, and (I'm willing to bet) much more willing to make the jump along with them.
It doesn't have to be an exclusive thing either (unless they get banned). Realistically, anybody in left media should be syndicating their posts across Twitter and Mastodon.