Dude thrives on interaction.

He shits in the punch bowl to attract attention and generates revenue by inviting people to argue as to why what he did was wrong. Some of these interactions are purely artificial. Some of them are his cult of neocon nerds swarming around him like flies around shit. But a sizeable chunk are the fucking :LIB: twitteratti who think they can win an argument with a guy whose media presence is predicated with arguing online.