It's a really interesting situation, the minions are self-inserts for hyper obedient completely broken-in proles. A mindset that I suspect is only possible among extremely positive people who have generally had a reasonably ok time as a prole, the reason the appeal is so high among boomers but less so among the young is because that hyper positivity is just not there among millenials and younger. Only Gen X and above (and children) really latched onto Minions in this way and that comes from the different material conditions that created them.

I suspect it's impossible for us to win the Gen X and above crowd of people to socialism. They were created by specific material conditions and those material conditions are a core of who they are, re-molding that is probably possible but requires resources and time that we do not have.