• invalidusernamelol [he/him]M
    ·
    3 years ago

    I remember when it came out and literally everyone I knew went to go see it in 3D. The theaters around me had waitlists and we're running it on like 6 screens because of the demand.

    The whole things was a huge phenomenon and everyone was talking about it, but it just faded really fast. There wasn't a huge push by the studio to merchandise it or expand it with "world building" like what Marvel ended up doing a few years later.

    I think Avatar was kinda the precursor to Marvel in a way, but it has some artistic integrity to it that was lost with Marvel as it adopted the spectacle that Avatar created without even a pretence of substance.