Wendy's didn't provide many additional details, but it said in a separate statement that the digital menus could allow the company to offer discounts to customers during slower times of day.
Don't worry! The prices won't be higher at busier times, they'll just be lower at slower times
Don't worry! The prices won't be higher at busier times, they'll just be lower at slower times
They're gonna raise prices even more so the "low" prices are at the levels of current prices.
Before: $5 for a burger
After
$9$5 for a burger!No no, it's a totally different thing. Here let me explain.
Let x represent the prices during busy times and y represent prices during slower times.
"Surge pricing" is when x > y (boo, everyone hates it, Wendy's is definitely not doing that)
"Dynamic pricing" is when y < x (totally different, consumer friendly, yay discounts)
So you see, x won't be greater than y, y will simply be less than x
That was absolutely the plan from the start