Noticed this one the back of my box of Rice Krispies™ brand breakfast cereal.
We have got to get in on these grifts. Maybe we can form the Decibel Institute. Anything below a certain volume threshold can be Volume Certified by the Decibel Institute. We can get people to pay for classes and trainings, apparel...
Part of this kind grift is usually that the department head involved in getting that certification thing setup (and billing Kellogg's) is also gonna make sure someone gets a study published saying "protein bad eat cereal". So you'd need someone with credentials I think.