Car commercials are also playing a long game of occupying the mental space people have for what a "good car brand" is. There's a reason people in the US think about Buick, Honda, Toyota, and Ford more than they think about, say, Mazda or Suzuki. Mazda makes damn fine consumer vehicles, but they're a smaller company without the advertising budget of an industry titan, so even if their cars are basically on-par with any given Honda or Toyota sedan, and the Miata is a deeply beloved car model for enthusiasts, average consumers don't give them as much headspace.
Yeah I have no idea if that's true, it's just something I heard once.
I think the larger point is that car commercials are a long game to make consumers associate brands with positive attributes, since most people won't go out right away and impulse buy a Camaro after seeing an ad (unless maybe they're a new Army recruit).
I heard somewhere that car commercials are targeted mostly towards people who recently bought a car, to help them justify their purchase
deleted by creator
Car commercials are also playing a long game of occupying the mental space people have for what a "good car brand" is. There's a reason people in the US think about Buick, Honda, Toyota, and Ford more than they think about, say, Mazda or Suzuki. Mazda makes damn fine consumer vehicles, but they're a smaller company without the advertising budget of an industry titan, so even if their cars are basically on-par with any given Honda or Toyota sedan, and the Miata is a deeply beloved car model for enthusiasts, average consumers don't give them as much headspace.
deleted by creator
Yeah I have no idea if that's true, it's just something I heard once.
I think the larger point is that car commercials are a long game to make consumers associate brands with positive attributes, since most people won't go out right away and impulse buy a Camaro after seeing an ad (unless maybe they're a new Army recruit).
deleted by creator