Definitely worth the six figure salary

  • Awoo [she/her]
    ·
    edit-2
    2 years ago

    Novara are unfortunately targeting middle class and university-educated audiences which would be completely turned off by algorithm chasing shit because they're not as poisoned as americans are. The online landscape being all american companies is an issue and there's no low-brow bottom of the barrel left media that's willing to do anything and everything regardless of reputation it might create for chasing the bottom of the barrel that all these shite american social media companies promote.

    The other side of this is also that chasing algorithms doesn't actually get you in front of British audiences, it gets you in front of Americans. I do think we need more some bottom of the barrel leftist media here though, right now we've got Novara, Double Down News and a rough coalition of independents. It's not nearly enough. We need a genuinely funny dirtbag left group with preferably rev-left tendencies but played skillfully. We have enough middle class and academic targeting shit between Novara, Owen Jones etc.