Sweet Baby Inc Detected Controversy refers to a Steam group or page that was made to identify which games the video game narrative consultant group Sweet Baby Inc had consulted on, attempting to help players avoid them. In late February and early March 2024, a controversy surrounding it emerged after two employees with Sweet Baby Inc called attention to the group and tried to have it removed. The aftermath resulting from the initial callout subsequently reignited tensions in the gaming industry held over from GamerGate with many critics of the consulting company calling for the destruction of Sweet Baby Inc.
Yes, it's over literally nothing.
Yes, gamers are harassing people.
They found a target for the "wokefication" so now they are lashing out their pent up anger. It really was just a matter of time.