By Sc*entology-tier I mean filing like a recognized religion for tax purposes, devotees registering as ELO~Nologists on the religious survey blank, and so on.
I think the chances are roughly a coin toss. If the writer of Battlefield Earth can start a cult/religion that's still going after a bet, maybe that's something that :my-hero: can pull off too.
He might suggest it I R O N I C A L L Y so he could dial it back if/when it failed.