I mean McAfee was able to be influential despite being a washed up loser living in the middle of nowhere. Boomers and Gen X have very few voices that sound and look like themselves who speak authentically, by which I mean the only figures they have in media are news presenters and bullshit commentators who have a persistent aura of pure fakeness.

They have nobody that sounds authentic and when someone speaks authentically even if they're speaking complete nonsense it is influential to them, they value hearing an earnest voice from someone that looks and talks like them. The only people that get into media to do that are washed up rockstars. More washed up rockstars are reactionary than like Rogers though.