well, i may not have been maximally clear or cogent. i'm not sure they care about effectiveness, but a large part (all?) of the trump base, some of the cruelest, most selfish people on the planet, care about winning and being strong and contemptuous against their enemies. desantis has this/can project this, in a way that jeb never could hope for (because jeb was actually playing to the middle, while desantis plays "respectable" only insofar is he's not a literal caricature/circus freak like trump). from the limited speeches i've seen of ron, sure, not the fun character of don, but can certainly convey righteousness and sneering contempt, and that's just better for the moment than jeb, who was a walking wet sack of shit.

(cool handle btw)