I agree with other comments that it's business propaganda, but imo the reason it got large appeal and has staying power is that it coincidentally is very good at chasing clicks. I think most of the reactions to this trend have been negative, it does make people, even people who buy into corporate propaganda angry. Like whether you agree or disagree with it happening it makes you angry, if you think yourself as hard working but feel this is somehow overly judgemental it also makes you angry. It's the perfect bait for hate clicks.
I agree with other comments that it's business propaganda, but imo the reason it got large appeal and has staying power is that it coincidentally is very good at chasing clicks. I think most of the reactions to this trend have been negative, it does make people, even people who buy into corporate propaganda angry. Like whether you agree or disagree with it happening it makes you angry, if you think yourself as hard working but feel this is somehow overly judgemental it also makes you angry. It's the perfect bait for hate clicks.