no, blu-ray was introduced in 2006. dvd's were introduced in 1996. so if blu-ray had the same trajectory (and i'd expect blu-ray to move slower, since it's less of a jump in quality than vhs to dvd was, and it's harder to convince people they really need something virtually identical to what they already have (disc to disc as opposed to tape to disc)) it would overtake dvd rentals in 2013 and completely replace them by 2018. but streaming happened in that time instead