Interesting analysis from my favorite severe no nonsense physics youtuber gal (who also used to randomly post vids of her doing cover songs to peoples' general confusion lol).
Good bit at the end speculating on the material economic basis for this (useless) way of doing science. People make careers on this fluff that amounts to nothing.
Well, it also serves as a training ground for quantitatively minded people to gain the marketable skills and ideological disposition needed to sustain the weapons development, finance, and surveillance industries. Most of the students who work on these projects won't become professors but there's a sizeable contingent who will become data scientists at marketing firms