Interesting analysis from my favorite severe no nonsense physics youtuber gal (who also used to randomly post vids of her doing cover songs to peoples' general confusion lol).
Good bit at the end speculating on the material economic basis for this (useless) way of doing science. People make careers on this fluff that amounts to nothing.
I don't agree with that. First off, I'm not at all convinced that the people providing the money have any sort of understanding about what the researchers are working on, and I think that's the biggest difference between a new particle and a 12-legged purple spider - anyone can understand what a 12-legged purple spider is and can imagine what it's implications might be, but for hypothetical new physics things, it's a lot more confusing. Researchers meanwhile may have incentives to exaggerate, obfuscate, and mislead to get more funding. If there's an exciting new thing going around, there's money in hyping it up, but often not much money in shooting it down.
New particles are a million steps away from being profitable or commercialized. I can't imagine an individual capitalist investing in a project like that, on something they don't understand and which may or may not even be possible, which might, potentially, hold some completely unknown and unpredictable use, and actually expecting a return on their investment. It seems more likely that any such investment is a passion project, or about the prestige rather than the immediate usefulness or marketability of the discovery.