• InevitableSwing [none/use name]
    hexagon
    ·
    2 years ago

    I think the vast majority of top people in the news live in a bubble that has little to no connection with reality. They forget that the average person has no interest or knowledge about politics. The news people's "average American" starts to be the people who are total news junkies. An example is the average MSNBC viewer.

    At MSNBC the median viewer age is 68. The viewers watch an average of 433 minutes per week. For them (or the typical CNN viewer) - Haberman is like a rock star.

    Can cable news win over young viewers? At MSNBC, a 40-year-old new president is going to try.

    At MSNBC, the median age this year has been 68, four years older than CNN, according to the latest data from Nielsen. That's up from a median age of 65 in 2017. Which makes it all the more noteworthy that MSNBC's newly appointed president is a 40-year-old "digital native" millennial named Rashida Jones.

    [...]

    [There will be] a new focus on streaming. [...] Advertisers remain most beguiled by viewers between the ages of 25 and 54.

    [...]

    MSNBC still commands an unusual devotion from its fans. During the first three months of 2021, committed MSNBC viewers watched the network for an average of 433 minutes per week, compared to 325 minutes for comparable Fox viewers and 291 minutes for CNN viewers, according to Nielsen data.

    "We have audiences that will sit there and watch for hours and hours and hours," Jones said. "So, how do we get more people into that camp?"

      • InevitableSwing [none/use name]
        hexagon
        ·
        2 years ago

        For some reason I once read a sort of interview between Maureen Dowd and a fashionista. In any case - the key thing is that guy said he watched 7 hours of MSNBC a day.