Don't conservatives do this every 10 years? Ten years ago they all wanted to be libertarians, before that there were "new democrats." There are conservatives now who are embarrassed about it calling themselves classical liberals.

They go in cycles where people get pissed at liberals for something, or liberals fail to present an alternatives, then conservative ideology starts crawling back. Then there's a public backlash because conservatives are undead lizard creatures so they have to try and rebrand.