So the company can learn about your behaviour, then sell it to another company which combines that data with similar data from other household appliances, cookies in your browser, your car, etc. so the most comprehensive personal profile imaginable can be assembled and you can get the most relevant marketing so you'll buy more stuff.
Oh, and the NSA is probably also very interested in those profiles.
the most comprehensive personal profile imaginable can be assembled and you can get the most relevant marketing so you’ll buy more stuff
And it doesn't even work that well. No matter how many data points you have there's a limit to how much extra crap you can get people to buy by annoying them with hamfisted consumerist propaganda.
So the company can learn about your behaviour, then sell it to another company which combines that data with similar data from other household appliances, cookies in your browser, your car, etc. so the most comprehensive personal profile imaginable can be assembled and you can get the most relevant marketing so you'll buy more stuff.
Oh, and the NSA is probably also very interested in those profiles.
And it doesn't even work that well. No matter how many data points you have there's a limit to how much extra crap you can get people to buy by annoying them with hamfisted consumerist propaganda.