https://www.reddit.com/r/CuratedTumblr/comments/1cbkstf/may_the_terf_wizards_die_unmourned/
I argued here that the whole HP shit was worth it because it was going to imprint in the consciousness and brew beneath the surface. Libs see it as tainted and that shit isn't going away. There are real moral concerns bothering them deep down.
The long term effect is good.
Some of it was pushed but a good large quantity of people joined in on it.
Then the game was mid, and those actions remain a permanent memory in their psyche. At some point or another a liberal is confronted with a trans person and they put up a pro trans front, but deep down that memory remains. It is a little black seed of guilt that grows roots and sprouts.
Do they all do the same next time? Much less likely. Many of them will pass, or consume with a negative attitude, leading to a pass later. That seed can not be removed.
Isn't that basically the definition of astroturfing?