The usual kulak/petty burshwá dipshit who "runs the family business" of leeching surplus value and sending some emails is usually proud of it, leave alone the shitstains with 4 surnames and zero heterozigous loci.
Same with PMCs in overpayed jobs, usually saying "yeah I got this job thanks to my uncle/frat top"
But then mediocre overvalued "artists" piss and moan about their daddy owning Sony not being a big deal in their astroturfed careers.
Why? Some people do end up actually liking their music, so who cares if they didn't have to audition a million times and waste their own few money playing virtually for free in shitty bars?
One thing is nepotism in a post war capitalist society like the boomer era USA. You could be way more honest about being hired by your dad to inherit their position. People weren't equal then, but the gulf wasn't as large as someone's grandpa having an egg monopoly over all of China. When you reach feudalism levels of contradiction, a capitalist society develops the top-down demand to worship at the feet of those who own the world by 'their own merit'. There's no room for honesty or self deprecation in a world where HR princes spend half their workday in the gym, the other half in a spa, and must still pretend the economy is in any way legitimate.
The less legitimate the wealth disparity becomes, the greater the need to deny its illegitimacy.
This is why capitalism is so often eugenicist and white supremacist. Because the wealthiest in society are so wealthy that claiming it’s because of their actual ability and personal productivity becomes absurd, so the justification becomes that they are innately superior.
British royalty or billionaire breeding kinks, it’s the same eugenics. They are wealthier because their blood is better. They inherited their superior position and so they actually do assume their higher value comes from their DNA.
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The labor aristocracy: ruining everything since 600 BCE.