Im both making fun of the excessive use of the word treat and I'm making a point about people being to quick to belittle something they dislike with a loaded term like "treat".

If you want to criticize over consumption or reactionary attachment to consumer products thats fine, but if you come into it belittling someone by saying whatever they like is a "treat" youre purposefully being combative. Which can work if thats what you intend but dont pretend its not a loaded term with a very negative connotation.

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