https://twitter.com/tim_cook/status/1787864325258162239

As you can imagine - the comments are very negative.

  • AlicePraxis [any]
    ·
    2 months ago

    we've flattened all of human innovation and creativity into a sleek, featureless slab of plastic

    this ad makes for a genuinely powerful artistic statement, just not in the way Apple wants it to be. I honestly have to wonder if the marketing team knew exactly what they were doing here