https://www.gamesradar.com/blizzard-staff-say-mandatory-return-to-office-will-hurt-devs-and-drive-many-to-quit-ive-never-been-as-embarrassed-by-leadership/
https://www.gamesradar.com/blizzard-staff-say-mandatory-return-to-office-will-hurt-devs-and-drive-many-to-quit-ive-never-been-as-embarrassed-by-leadership/
It is such a hilariously short sighted move on the part of Blizzard.
Especially because Irvine specifically is such an expensive area
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Blizzard doesn't exist - it's just a brand name owned by Activision now. Every single person who made Warcraft, Starcraft and so on is long gone. Every single one.
As long gone as the cool people who made games for the Atari 2600.
OW has a monthly count of 24 million players but I assume they're still riding on the new release wave. Fortnite has a monthly count of 80 million, Minecraft has 140.
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Minecraft really is a transformational cultural phenomena.
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Leaderships goal is to get the money now, as they plan to golden parachute when Microsoft takes over.
They are trying to do this entirely with marketing. They have a really heavy focus on tiktok marketing right now but I don't really think it's working out for them.