It's so bizarrely clinical even as a 'I'm just a regular joe' bit.

It's like he's reading from a positioning chart in some marketing deck for a budget online clothing brand. Maybe it's just because I'm not American, but it doesn't feel like something anyone would actually think. It doesn't reference anything emotional or pleasurable, it doesn't use brands that are synonymous with anything, and it doesn't hint at any kind of Americana or nostalgia.

Even his 'relatable' schtick feels like a McKinsey report on retail trends.