:amerikkka-clap:
No need to pack 'em. Kraft Heinz (KHC) Lunchables could be at sold at your child's school cafeteria this fall.
The company announced that healthier versions of the popular DIY food packs will be part of the National School Lunch Program (NSLP) in the coming school year.
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The NSLP provides low-cost or free lunches to children and operates in nearly 100,000 public and nonprofit private schools (grades Pre-K to12) and residential child care institutions.In fiscal year 2019, before the COVID-19 pandemic, the program provided 4.9 billion lunches at a total cost of $14.2 billion, according to the U.S. Department of Agriculture, which administers the agency.
Kraft Heinz did not reveal the terms of the deal to Yahoo Finance or potential costs for schools or students, but did say that they are working directly with school districts, which develop their own school cafeteria menus and will ultimately decide whether or not to offer the products. At the end of the day, however, it'll likely be a boon to the company. In 2022, Lunchables brought in $1.8 billion in sales and made up 8.6% of total Kraft Heinz sales.
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"You willnbe provided with free lunch
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-ables"
Rev Rolo Goodlove
I know that "anything can be addictive/habit forming" is often used as a thought terminating cliche to shoot down discussions of things that can be addictive or habit forming, but once again this is an example of :porky-happy: deliberately moving to make it even easier to get kids hooked on junk food, maybe even lean them toward something like a lifelong habit. This isn't that much different than convincing kids that smoking cigarettes is cool/rebellious or that everyone needs a suburban assault vehicle or else they'll look weak. :capitalist-laugh:
