Exactly, it absolutely wants to doom-hole you and if you're not extremely careful and conscious about your consumption, it will. But the entire thing is set up to lull you into a state of unconscious scrolling so you have to actively fight with the app itself to engage with it in a conscious way, and I am a fully grown adult who is incredibly aware of what it is doing, I can't even begin to imagine how it affects kids, who, in my experience, aren't thinking about things with that level of manipulation. Maybe some of the more savvy ones are, but certainly not the majority.