Exactly. All we know for sure is that it is driven by 'engagement' and that basically means all of the old tabloid tricks are also on the table alongside the newer digital engagement models that were pioneered by sites like Gawker, and we know based on interviews that Gawker used outrage as one of its primary engagement models.

TikTok loves a rabbithole but it will constantly push other stuff just to keep testing if you want to engage with the other side of the spectrum.