They had Buell for a while, which kind of did just that. Then Harley shut them down, and sealed their own fate. The Harley owner demographic is aging steadily, and now they're starting to go for trikes instead of bikes - which Harley can do of course, but it doesn't bode well for the future.

Edit - I just looked them up, and Buell are now developing new models under new management! I'll be interested to see what they come up with next.

deleted by creator