I mean, the US media has made a sport out of journalism such that "leaked" material has extra ratings cache.
There are lots of other countries that don't have this weird looking-though-a-hole-into-the-ladies-room fetishization of news media. Countries in which reading the news is like taking a shit, not losing your virginity.
But when we've made everything such a spectacle, the "leak" is what you need to make what we already kinda knew appealing enough to watch ads in between getting the grisley details.
I mean, the US media has made a sport out of journalism such that "leaked" material has extra ratings cache.
There are lots of other countries that don't have this weird looking-though-a-hole-into-the-ladies-room fetishization of news media. Countries in which reading the news is like taking a shit, not losing your virginity.
But when we've made everything such a spectacle, the "leak" is what you need to make what we already kinda knew appealing enough to watch ads in between getting the grisley details.