So, assuming socialism/communism is achieved, how does advertising look to you?

The role is reduced from profit motive to informational - but won't there be a level of personal pride at stake in some cases?

What about all the attention grabby colourful bullshit with a billion cuts? Or the adverts that have a sort of narrative involved? Shouldn't all of this stuff be redundant under socialism?

Curious to know your thoughts on the general ideas of it, because I can't seem to unwrap it.

  • ssjmarx [he/him]
    ·
    2 years ago

    No more commercials, no more banner ads, no more billboards or spinning signs on corners. You can have a tasteful sign above your place of business so that people who are looking can see it, and there will be a registry or what businesses are where so that people looking for a specific thing can find it. The time and effort that used to be used doing all of those other things will be redirected towards doing things like PSAs or other public services.

    The real violence of advertising is its ability to steal your attention and get into your psyche, so you have to ruthlessly defang its ability to do that. I think that if you only do something like cut ads by 50%, then the result will just be that the 50% remainder will become much more influential - the entire enterprise must be pulled out from the roots.