I think the point they're trying to say is that only the pride rainbow matters in June, so they've removed theirs in an attempt to show people they're not just a rainbow-washing corporation like the rest. But in the end they're just using Pride as a marketing tool and are hardly different than the rest.
They're doing "clever" rainbow washing by forcing you to do the association with Skittles and rainbow in your head. It's the exact same as the rest, but they can't add the rainbow to their product, so they have to remove it instead.
The white pride thing is the store's label.
I think the point they're trying to say is that only the pride rainbow matters in June, so they've removed theirs in an attempt to show people they're not just a rainbow-washing corporation like the rest. But in the end they're just using Pride as a marketing tool and are hardly different than the rest.
They're doing "clever" rainbow washing by forcing you to do the association with Skittles and rainbow in your head. It's the exact same as the rest, but they can't add the rainbow to their product, so they have to remove it instead.
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