Obviously google was basically already unusable over the past five years but this is... this is something else. Any subject you want to look up will have the first three pages entirely comprised of procedurally generated fake blogs and websites. And there's nothing there. Just scraped text from articles mashed together with varying amounts of hallucinations on top. Not even selling a product, just to harvest ad revenue.
What's maybe even worse is the steady degradation of image searches too. Joe Everyman generates some slop, the image's metadata tags include a historical artist's name. Some one on pinterest pins it while trawling the web. Now there are fifty gooey generated sludge images when you look up the historical painter.
And its not just artists. Historical figures, animals too. Look up 'baby peacock' if you want a clear example of it.
It's a pretty funny bit google, I hope it keeps going.
I was going to say it's come full circle, but it's actually funny that it's worse now. I remember being amazed at how much better google was getting all the time early on, and now with all the slop it's worse than when I started using it
As soon as they became the ad marketplace and a broker it was game over