What a mess! Its like the PAC who made it hired a 13 year old who makes little dark age edits, from 1950s kitchen appliance ads, to be their campaign manager.
Aside from embracing a degree of queerphobia which might be off putting for even the boomers who vote in Republican primaries (the ad essentially calls Trump a cuck for holding a rainbow flag, and shows gigachad.jpg after a reporter called Florida's trans policies genocidal) its above all else terminally online. Filled with clips of Patrick Bateman and Thomas Shelby as the sigma music plays. For everyone whose not in the "teenager whose tiktok bio says libertarian traditionalist-Fascist" demo, it's completely bizarre.
Meanwhile Trump ads attack Desantis for stuff that boomers actually care about, like wanting to gut social-security and raise sales taxes to 23%, no wonder DeSantis is floundering so hard when he's failing the first TrueAnon rule: be normal.
Anyway here's the ad if you're interested (TW: extreme queerphobia)
https://streamable.com/zorrfy
This ad is what happens when you alienate artists.
Who is the intended audience for this? Blackpilled zoomers? That's not a very reliable voting block.
By alienating artists you mean queer people? This is clearly the result of your only policy being queerphobia. You end up with the most closeted misanthropics possible. Whoever made this is arguably an artist though. Its just their art medium is a 4chan webm.
I mean not every artist is queer, but the entertainment industry is full of queer people and friends of queer people. Even opportunists wouldn't want to risk their livelihood by working with DeSantis.