What a mess! Its like the PAC who made it hired a 13 year old who makes little dark age edits, from 1950s kitchen appliance ads, to be their campaign manager.
Aside from embracing a degree of queerphobia which might be off putting for even the boomers who vote in Republican primaries (the ad essentially calls Trump a cuck for holding a rainbow flag, and shows gigachad.jpg after a reporter called Florida's trans policies genocidal) its above all else terminally online. Filled with clips of Patrick Bateman and Thomas Shelby as the sigma music plays. For everyone whose not in the "teenager whose tiktok bio says libertarian traditionalist-Fascist" demo, it's completely bizarre.
Meanwhile Trump ads attack Desantis for stuff that boomers actually care about, like wanting to gut social-security and raise sales taxes to 23%, no wonder DeSantis is floundering so hard when he's failing the first TrueAnon rule: be normal.
Anyway here's the ad if you're interested (TW: extreme queerphobia)
https://streamable.com/zorrfy
that's not fucking real i do not believe you. NO.
Some unofficial campaign account tweeted it which isn't abnormal (esp. compared to Trump) but the main account retweeted it, which is incredibly dumb. The DeSantis campaign is standing by it because they unfortunatly aren't dumb enough to ever aplogize. As much as the media is making hay about it because its hot gossip, they can't articulate just how fucking "yes i am the badly guy", and closeted and/or incel 4channer it is.